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Latest from FujiRumors.com

Fuji Rumors

Fuji digital camera news

→ The First Fujifilm X-T6 Reviews Will Appear Here – Join the Massive X-T Shooters Group Fujifilm has announced a Fujikina event in Paris for September 4, 5 and 6. Now, in most cases, Fujikina events are standalone events, meaning they are not connected to any product launch, as we explained here. But fellow FR-readers…

The post Meet the Fujifilm X-T6 at Fujikina Paris, September 4–6 appeared first on Fuji Rumors.

Author: Patrick
Posted: July 22, 2026, 4:07 pm

BCN* has published the list of the 10 best selling compact cameras in Japan. Kodak PIXPRO C1 Kodak PIXPRO FZ55 Fujifilm Instax Mini Evo Canon PowerShot SX740 HS Canon IXY 650 m OM System Tough TG-7 Panasonic Lumix TZ99 Kenko KC-AF11 Kodak PIXPRO FZ45 Kodak PIXPRO WPZ2 *The “BCN Ranking” is a POS database that collects…

The post Best Selling Compact Cameras for First Half 2026 in Japan appeared first on Fuji Rumors.

Author: Patrick
Posted: July 22, 2026, 1:58 pm

 I’ve been running FujiRumors for more than 14 years, and it’s incredibly rare for me to dedicate an article to a Fujifilm advertisement. In fact, I think I’ve done it only two or three times out of 10,224 articles—that’s roughly 0.03% of everything I’ve published. “Just Leak it!” or the True Story of the…

The post Fujifilm’s Latest Ad Is a One-Minute Love Letter to Photography — in a World Distracted by Smartphones appeared first on Fuji Rumors.

Author: Patrick
Posted: July 21, 2026, 6:48 pm

Peak Design has just launched their new Field Bracket at Kickstarter. You can check out what sets it apart from any other L-Bracket on the market at this dedicated page here. In short, it’s a modular system for maximum versatility, with some very smart ideas, so it can be a: bracket baseplate tracker hand grip…

The post New Peak Design Field Bracket – L-Bracket Reinvented for Ultimate Versatility appeared first on Fuji Rumors.

Author: Patrick
Posted: July 21, 2026, 3:14 pm

Godox has just launched the Godox Lux Junior II Retro Camera FLash. Key Features TTL, Manual, Multi & Auto Modes Compatible with FUJIFILM TTL 2.4 GHz Wireless Receiver Built-In Rechargeable USB-C Battery 1.5 sec Recycle Time Up to 400 Full-Power Flashes High-Speed, Front & Rear Curtain Sync Dual-Axis Rotation Design Horizontal & Vertical Orientations Includes…

The post Godox Lux Junior II Retro Camera Flash Launched appeared first on Fuji Rumors.

Author: Patrick
Posted: July 20, 2026, 5:17 pm

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Photography News and Community for Creative Professionals

Lomography Fisheye camera with three vintage film stocks arranged beside it

The Fujifilm X half is a machine for time travel, and the destination is roughly 1997. It takes the experience of a cheap, cheerful point-and-shoot film camera, the kind you took on school trips and to parties and then left in a drawer, and rebuilds the whole thing in digital form: the vertical half-frame photos, the wind-on lever, the roll you have to finish before you can see anything, even the little date stamp burned into the corner. It is not trying to make better pictures than your phone.

[Read More]

Author: Alex Cooke
Posted: July 22, 2026, 6:03 pm
Two white plaster head busts displayed on draped fabric with dramatic side lighting

There is a peculiar type of confidence that thrives in photography today, and it usually arrives wearing the expression of a man who has just discovered absolute truth through a combination of autofocus charts, affiliate links, and an aggressively edited YouTube thumbnail. He speaks with conviction about lenses as if discussing racehorses or religious doctrine. One focal length is cinematic. Another is immersive. One possesses "magic." Another is dead on arrival.

[Read More]

Author: Alex Coghe
Posted: July 22, 2026, 4:03 pm
Split-screen fashion photography comparison showing two women in minimal beachwear against contrasting backgrounds

Standing in front of a person with a camera and no plan is one of the fastest ways to freeze up on a shoot. Having a small set of reliable frames to fall back on keeps you moving and gives every session a solid starting point. 

[Read More]

Author: Alex Cooke
Posted: July 22, 2026, 3:03 pm
Graphic with red bird and yellow text reading '7 Masking Secrets' with LrC logo

Masking inside Lightroom Classic separates a rough edit from a clean one, and wildlife images demand that precision more than most subjects. Feathers, reflections, and busy backgrounds all fight for attention, and a sloppy mask shows immediately. 

 

[Read More]

Author: Alex Cooke
Posted: July 22, 2026, 1:03 pm
Graphic comparing two camera lenses side by side with price labels of $1948 and $569

Two 85mm portrait lenses, one costing $1,948 and the other $569, produce photos so close in sharpness that even a 200% crop of a model's eye barely separates them. That kind of price gap between near-identical results forces a real question about what you're actually paying for when you buy first-party glass. 

[Read More]

Author: Alex Cooke
Posted: July 22, 2026, 11:03 am
Graphic with yellow text overlay reading 'THESE ARE FAKE' across six wedding photography images

Couples are posting videos accusing their wedding photographers of secretly using AI, and the reaction from shooters has split into two loud camps. The confusion this creates makes it harder for engaged couples to find a photographer they trust, and it puts working shooters on the defensive over tools they already rely on. 

[Read More]

Author: Alex Cooke
Posted: July 22, 2026, 9:03 am

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