When Olympus sold its imaging division to Japan Industrial Partners on January 1, 2021, the new company was called OM Digital Solutions. The OM SYSTEM product brand arrived later, announced in October 2021 as the name the company would put on its cameras going forward. Most of the photography press wrote the obituary in advance of either event. The division had been unprofitable for years. Olympus itself, after more than eighty years of making cameras, was exiting the business. Micro Four Thirds had lost the sensor-size argument in the public imagination to APS-C and full frame.

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APS-C cameras are quickly becoming the main choice for everyday photography. I've owned a Nikon Z50 for seven years now, and it's still my favorite everyday camera, especially for travel, street, and urban photography. But finding lenses for it has always been a problem. 

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It seems everybody is retiring their gimbals. Every time I look at social media, I hear people talking about: does anybody use a gimbal anymore? Or you'll see videos where people are talking about gear they regret buying, and a gimbal is usually on that list. 

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Shooting on a walk through a quiet English village sounds like the kind of thing you'd do when you've run out of ideas. Andrew Banner's latest video proves it's actually one of the most effective ways to sharpen your eye. 

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Choosing a dedicated snapshot camera changes how you shoot, and the Ricoh GR IV is one of the more interesting options for that role right now. This video makes a compelling case that serious shooters are missing something by always being in "photography mode," and that having a second camera specifically for personal snapshots can fill a gap that even a smartphone can't. 

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The idea that full frame is the "serious photographer's" destination has shaped how people spend money on gear for decades. In 2026, that assumption deserves a hard look, because the lens market, sensor technology, and real-world shooting habits have all shifted in ways that change the math. 

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