A few weeks ago, I was preparing a talk about marketing for photographers when I found myself doing some math on my Instagram account. Like most photographers, I have made social media part of my weekly routine. I create content, respond to comments and messages, post recent work, and generally try to keep the account active. When I sat down and estimated how much time I spend on Instagram, I came up with roughly six hours a week. At first, that didn't feel particularly significant.

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Brandon Woelfel, a New York-based portrait photographer and newly appointed Nikon ambassador, became known through constant experimentation with lo-fi props and effects posted daily on social media. His consistent behind-the-scenes posts amassed two million followers on Instagram and a reputation for dreamy, otherworldly images. Here he dishes on what he wishes he'd done differently, team building, and on letting embarrassment hold you back.

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Most people reach for a wide angle the moment they step into a city center, cramming as much of the skyline into the frame as they can. A long telephoto flips that instinct, letting you pull out single details and stack layers of a city in ways a 24mm never could. 

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One of the greatest surprises photography has given me has almost never arrived while I was out walking with a camera. It has arrived afterward, sometimes the same evening, sometimes months later, when I have found myself looking at a photograph I believed I already understood and suddenly noticed something that had escaped me completely while I was making it.

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Most photographers reach a point where making technically better pictures no longer changes much. The camera works, your technique is solid, and the world starts to look familiar. One way out has little to do with photography. Time spent with modern painting changes what you notice before you press the shutter by exposing decisions the camera normally makes for you without asking. 

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You come home from a shoot with hundreds of frames of a great subject and every one of them feels flat. The fix usually comes down to two things you can control on location, and neither requires new gear. 

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