Category Archives: Olympus

Olympus

Smart, Sleek and Steady: Olympus Stylus® SH-1

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SMART, SLEEK AND STEADY: OLYMPUS STYLUS® SH-1 IS WORLD’S FIRST*1COMPACT WITH MECHANICAL 5-AXIS STABILIZATION

Advanced Image Stabilization, Powerful Zoom and Wi-Fi® Sharing in a Sophisticated Design

OLYMPUS STYLUS® SH-1 Digital Camera

OLYMPUS STYLUS® SH-1 Digital Camera

CENTER VALLEY, P.A., March 31, 2014 – Olympus introduces a breakthrough in the long zoom category, the STYLUS SH-1®, the first compact camera equipped with optical*2 5-axis image stabilization for both still images and videos. The STYLUS SH-1’s 5-axis mechanical image stabilization, originally developed for the Olympus OM-D E-M5®  interchangeable lens camera, combined with a powerful 24x, high-powered optical zoom lens, full 1080 60p HD video and built-in Wi-Fi*3, delivers outstanding performance in a body with an elegant look and feel.

Advanced technology, including a 16-megapixel backlit CMOS sensor and the TruePic VII image processor, the same found in Olympus’ award-winning OM-D®  series of interchangeable lens cameras, work in connection with the Olympus STYLUS SH-1’s impressive 24x optical long zoom lens, (48x*4 super-resolution zoom) which covers 25mm to 600mm*5 telephoto. This combination delivers beautiful image quality with high resolution, superior color reproduction and high sensitivity.

The in-body 5-axis sensor-shift image stabilization, now enhanced to support still images, corrects for various types of camera shake to deliver crisp images and video even when shooting in dark locations without a flash or tripod. The Olympus STYLUS SH-1 also incorporates a new hybrid image stabilization that electronically stabilizes movie shooting to easily create natural-looking recordings of children and other active subjects, even when the user is walking.

The design of the Olympus STYLUS SH-1 is inherited from the popular Olympus PEN® interchangeable lens system cameras. The top and main controls are built with aluminum alloy, and superior craftsmanship extends to every detail of the camera components, including the lens barrel, dials and grip.

Built-in Wi-Fi is easy to set up. Sync with the Wi-Fi network created by the camera by quickly scanning the QR code displayed on the camera’s 3-inch, high-resolution 460,000-dot rear touch LCD monitor with a smart device. The complimentary Olympus Image Share app synchronizes a user’s iOS® or AndroidTM  mobile device and the Olympus STYLUS SH-1 so the camera’s Live View is displayed on the phone. The camera can be fully controlled remotely by touching the Smartphone display, as if it were the camera itself, and users can send selected images directly to websites and social media.

The Olympus STYLUS SH-1 is equipped with an updated Advanced Movie Mode for powerful video recording functions, including fast 240 fps*6 (or 120 fps in 720p) High-Speed Movie, which allows users to capture subjects that move at split-second speeds, and 60-frames-per-second HD recording*7 for smoother images of moving subjects. Photo & Movie Capture allows users to simultaneously capture full-res still photos while recording Full HD video. The Time-Lapse Movie*8 feature compresses up to five hours of action into a 20-second time-lapse video.

Expanded creative capabilities include an Interval Shooting function for a maximum of 99 shots; High-speed burst shooting for capturing up to 11 fps in full resolution; Manual Mode for adjusting exposure parameters; Live Guide for adjusting color and brightness via touch sliders; an electronic Level Gauge for perfectly aligned photos; Touch screen controls for selecting the autofocus area and tripping the shutter and multiple Art Filters and Photo Story.

*1: Among cameras that carry out optical image stabilization on both still images and movies, as of March 31, 2014, according to Olympus research
*2: Optical image stabilization is defined by the Camera & Imaging Products Association (CIPA) guidelines and includes sensor-shift image stabilization
*3: “Wi-Fi” is a registered trademark of the Wi-Fi Alliance
*4: Zoom magnification ratio from the wide-angle setting (including the optical zoom)
*5: 35mm equivalent
*6: The recording time for a single movie clip is limited to 20 seconds
*7: The maximum recording time for a single movie clip is limited to 29 minutes. Recording will automatically stop once the file size has reached 4GB
*8: Select from 1080p, 720p and VGA

U.S. Pricing and Availability
The Olympus STYLUS SH-1 will be available in May at an estimated street price of $399.99 (available in Black, White and Silver).
For a complete list of specifications, visit the Olympus website: http://www.getolympus.com/us/en/digitalcameras/long-zoom/sh-1.html.

Journalists interested in more information, review units and high-resolution images of the Olympus STYLUS SH-1 should contact Elin Boman, Mullen Public Relations, 212-885-3266, elin.boman@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://asset.olympusamerica.com/login/.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a leading provider of digital imaging and audio technology solutions, noted for their precision optics and ground-breaking technologies.

For more than 90 years, Olympus has innovated and developed best-in-class products that expand the boundaries of product design and functionality, empowering consumers and professionals alike to capture their stories. These include:

For more information about Olympus and their award-winning products, please visit www.getolympus.com or connect with us and other fans like you through our social and photographic communities: @getolympus on Facebook, Twitter, YouTube, Pinterest,Instagram and Flickr, as well as at www.penready.com.

Specifications and design are subject to change without any notice or obligation on the part of the manufacturer.

All trademarks and registered trademarks listed herein are the property of their respective holders, in the U.S. and/or other countries.

©2014 Olympus Imaging America Inc.

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New Olympus® SP-100 Is a Super Zoom with an Eagle’s Eye for capturing distant action

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NEW OLYMPUS® SP-100 IS A SUPER-ZOOM WITH AN EAGLE’S EYE FOR CAPTURING DISTANT ACTION

The SP-100 Is the First Camera with a Built-In Dot-Sight* for Easy Framing, Electronic Viewfinder, Improved Grip and Refined Controls for Outstanding Telephoto Results

Olympus SP-100 Ultra Zoom Camera

Olympus SP-100 Ultra Zoom Camera

CENTER VALLEY, Pa., January 29, 2014 — Olympus introduces a breakthrough in its Ultra Zoom camera line-up with the new STYLUS® SP-100, the world’s first-ever camera with a built-in dot-sight*, enabling you to easily track moving subjects, like a soccer game or a flying bird. This technology will allow you to record smoother videos and will help you to not lose sight of your subject. Once the subject is still, then you can frame and shoot. The dot-sight combines with the SP-100’s newly developed 24-1200mm** 50x optical Ultra Zoom lens, or 2400mm 100x Super Resolution zoom, for capturing detailed shots of moving, distant subjects.

The SP-100’s dot-sight is mounted just above the built-in high-resolution, 920,000-dot, bright LCD Electronic View Finder and helps the user keep the subject in the frame by offering a wide-angle view of the scene on its semitransparent mirror. The dot-sight stows away for portability and pops up immediately to easily track any subject without the need to adjust the zoom, so the shooter never has to miss another image by having to retrace and compose. Olympus carefully designed the location of the EVF and the shape of the eyepiece for minimal contact between the photographer’s face and the camera body, giving even greater ease of shooting.

The high-performance optics combine with a 16-Megapixel BSI CMOS sensor and a next-generation TruePic VII processor to get the very best out of every shot, regardless of lighting conditions or subject movement. The SP-100’s powerful lens shift image stabilization mechanism significantly reduces camera shake even at the highest zoom. Image stabilization is also effective in the Super Macro function when approaching subjects as close as 1 centimeter, even with the 50x optical zoom.

A new focus-limit button lets users focus only in a set range when turned on, and focus only in the distance when set to off. The SP-100 is also equipped with an AF lock feature and manual focusing. A full range of shooting manual modes (P/A/S/M) is also available for customization of exposure parameters like ISO, shutter speed and aperture via the sub dial. The deep grip provides optimal handling during shooting, while the quick-response, single-finger-operation control dial optimizes fast shooting when using the high-resolution electronic viewfinder. The camera includes an additional zoom lever on the left side of the lens, enabling users to hold the camera securely like a DSLR for left-thumb operation of the zoom while operating the shutter button with the right index finger.

The SP-100 captures video with natural motion in smooth 60p recording at 60 frames per second in full HD (1080) and high-speed recording (HS120fps with resolution of 640×480, or HS240fps with 320×240). The Multi-Motion Movie image stabilization compensates for blurring that occurs when shooting video while walking or panning across a scene.

Users can add additional creative expression through eleven available Art Filters that can also be used when shooting Full HD movies. The optional Toshiba FlashAir™ card connects the camera to a Wi-Fi-enabled smartphone or PC to easily import, view and share images.

* As of Janaury 29, 2014
**35mm equivalent

U.S. Pricing and Availability
The Olympus STYLUS SP-100 will be available in March, 2014.
Estimated Street Price:
$399.99 (Available in Black)

To find out more about the SP-100, and for a complete list of specifications, visit the Olympus website at:http://www.getolympus.com/us/en/digitalcameras/long-zoom/sp-100.html.

Journalists interested in more information about the Olympus SP-100, review unit and high-resolution images should contact Elin Boman, Mullen, at eboman@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., at Jennifer.Colucci@Olympus.com, or visit http://asset.olympusamerica.com/login/.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a leading provider of digital imaging and audio technology solutions, noted for their precision optics and ground-breaking technologies.

For more than 90 years, Olympus has innovated and developed best-in-class products that expand the boundaries of product design and functionality, empowering consumers and professionals alike to capture their stories. These include:

For more information about Olympus and their award-winning products, please visit www.getolympus.com or connect with us and other fans like you through our social and photographic communities: @getolympus on Facebook, Twitter, YouTube, Pinterest,Instagram and Flickr, as well as at www.penready.com.

Specifications and design are subject to change without any notice or obligation on the part of the manufacturer.

All trademarks and registered trademarks listed herein are the property of their respective holders, in the U.S. and/or other countries.

©2014 Olympus Imaging America Inc

2013 Best Cameras. Find the Top Cameras Released in 2013

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By  (http://cameras.about.com/)

2013 was another very good year for digital cameras, with plenty of innovations. As they have for several years, prices continue to drop, giving photographers more value for their dollars. Advanced fixed-lens cameras have been especially plentiful from manufacturers, offering a clear set of advantages over point-and-shoot models and cell phone cameras. Interchangeable lens camera, both DIL and DSLR models, also have been popular in 2013.

Having had a chance to fully test and review several cameras during the year, and having had a chance to informally test and consider dozens more models, here are some of the best cameras I’ve seen during 2013.

Full article at source>

Best Compact Point-and-Shoot Cameras 2013

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By Tom’s Guide Staff,Daniel Grotta 

If you’re like many people, the convenient, always-available camera embedded in your iPhone, Galaxy S4 or favorite brand of smartphone is the only device you ever need to snap and share photos with friends and family. So why would you consider buying a stand-alone compact camera when your smartphone does it all?

Because, photographically speaking, smartphones don’t do it all. For instance, most phones don’t come equipped with optical-zoom lenses, so they’re useless if you’re shooting hungry lions or just your kids playing soccer or baseball. Also, good point-and-shoots will also easily beat most smartphones in low light, whether you’re shooting with or without a flash. These four point-and-shoot cameras take your photography a notch above smartphone cameras while still being easily pocketable.

Full article at source>

Can a smartphone replace your point-and-shoot?

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June 6, 2013 (http://www.brisbanetimes.com.au)

We’ve already rounded up the top smartphone cameras, but are they good enough to replace your point-and-shoot digital camera? Jenneth Orantia finds out.

A couple of years ago, Olympus’ digital imaging unit set up a guerilla ad campaign specifically to trash talk smartphone cameras. Among the zingers it included as slogans were, “If your camera also sends text messages, that will explain why your photos are rubbish”, and “A camera phone is to photography what two-minute noodles are to cooking”.

A phone isn’t a camera – it’s a device that does multiple things.

John Young, Nikon

Olympus even went so far as to register the getarealcamera.com domain name, which redirected back to the company’s main website.

Full article at source>

The only thing retro about it is the way it looks: New Olympus Flagship PEN E-P5® Takes compact system to a new level.

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Advanced Performance in a Classic Design: 1/8000thof a Second Shutter, Built-in Wi-Fi, Custom Control, Creative Functions, Optional VF-4 Viewfinder and More
Olympus PEN E-5 Digital Camera

Olympus PEN E-5 Digital Camera

CENTER VALLEY, Pa., May 10, 2013 – Olympus marks the 50th anniversary of the legendary PEN F with the launch of the new Olympus® PEN E-P5, a digital update of a classic film camera designed with breakthrough technology and incredible performance advancements. Designed for photographers looking for superior image quality in a portable body, the PEN E-P5 delivers a stellar shooting experience with 1/8000th of a second shutter speed – a world-first for the Compact System Camera class – built-in Wi-Fi, autofocus advancements, easy-access manual controls and a host of other features.

Olympus PEN E-5 Digital Camera

Olympus PEN E-5 Digital Camera

The new flagship in the Olympus PEN series exudes detailed craftsmanship, from a seamless design to an all-metal casing that houses many of the same award-winning technologies found inside Olympus’s premier Micro Four Thirds® camera, the OM-D E-M5®: 16-Megapixel TruePic VI Live MOS sensor, FAST AF, 5-Axis Image Stabilization and more.

The Olympus PEN E-P5 is the first Compact System Camera with a mechanical shutter that can achieve a speed of 1/8000th of a second to freeze fast-moving subjects like insects in flight or to create pictures with dramatic background blur, even in bright conditions. The built-in flash, with an improved, faster 1/320th of a second synch speed, makes it easier to take backlit shots during the daytime. Never miss an instant photo opportunity with features like quick start-up, new short release time lag AF mode, which reduces the time between shots to 0.044 seconds, and nine-frame-per-second sequential shooting.

Olympus PEN E-5 Digital Camera

Olympus PEN E-5 Digital Camera

A world class autofocus system, also found in the Olympus OM-D E-M5, powers the E-P5’s new Super Spot AF, accurately bringing into focus even extremely small subjects. Simply select an area on your subject where pin-point accurate AF is required and the E-P5 can auto-focus on that area – offering even more precision than phase-difference autofocus systems. New Focus Peaking dramatically improves the usability of manual focus lenses by bringing shots into focus by emphasizing the contours of the point of focus in white or black.

Full article at source>

To find out more about the PEN E-P5, and for a complete list of specification, visit the Olympus website at:http://www.getolympus.com/us/en/digitalcameras/pen-omd/e-p5.html