The game has changed. Medium-format re-invented. Large sized sensor and large-diameter realize the highest image quality in the history of Fujifilm.

PHOTOKINA 2016, COLOGNE, GERMANY, September 19, 2016—FUJIFILM announces the development of the mirrorless digital camera system “GFX” to deliver the highest image quality in the history of Fujifilm electronic imaging.

The mirrorless digital camera FUJIFILM GFX 50S features the FUJIFILM G Format 43.8 × 32.9mm sensor with 51.4 megapixels and six lenses that will be introduced under the new FUJINON GF Lens series of interchangeable lenses after early 2017 sequentially for professional photographers and photo enthusiasts.

This is a documentary footage of the Fujifilm staff involved in the development of the new mirrorless camera system.

To learn more visit the special website:
http://fujifilm-x.com/gfx/