Cameta Camera has leveraged technology from Lela.com to create a web-based camera finder, the Cameta Matchmaker. This new feature uses innovative technology to help buyers quickly find their perfect camera; in conjunction with its release, Cameta is offering a chance to win a new Nikon 1 J1 Digital Camera 2-Lens Kit to anyone who registers and uses “Matchmaker.”

Amityville, NY (PRWEB) (http://www.prweb.com) September 12, 2013

In a market flooded with dozens of camera models with hundreds of complicated features, finding the right camera can be a little overwhelming. However, a new, web-based camera finder from photo equipment retailer Cameta Camera, which leverages innovative technology from Lela.com, makes this task much easier. “Matchmaker” — available at Cameta.com — asks a few simple questions, analyzes the answers and provides a list of compatible cameras, complete with scores based on how well each model fits the user’s personality and needs. It’s a unique way to shop that gives everyone the ability to buy with confidence, even those who aren’t technologically savvy.

“It’s really simple, and incredibly accurate,” says Cameta Camera’s online director Michael Lerner. “You can go from start to checkout in less than a minute, and because Matchmaker is actually based on human psychology, you don’t need to know anything about photography to find the perfect camera.”

Matchmaker is presented as a fast, fun quiz, with questions that, on the surface, have nothing to do with photography. For example, one question asks the user which make-believe vehicle they would prefer, while another inquires about their sense of style. These seemingly random, simple questions actually help Matchmaker build a complex personality profile that is cross-referenced with Cameta’s database of available cameras to produce a list of individualized matches, each with a compatibility score.

And while Matchmaker is built on years of deep psychological research and mountains of carefully-compiled product data, the user experience is enjoyable and straightforward, ideal for first-time camera buyers or shoppers who simply don’t know where to start.

“The great thing about the Cameta Matchmaker,” says Kyle Harris, Lela’s President, “is that so much product information is concentrated into a simple, 60-second quiz that works for anyone. You can be a professional photographer or a total novice, and Cameta’s Matchmaker will help you find a camera that’s right for you.”

Matchmaker is completely free to use, and is now available at http://www.cameta.com.

In addition, Cameta Camera is currently offering Matchmaker users a chance to win a new Nikon 1 J1 Digital Camera 2-Lens Kit. Anyone who tries Matchmaker and registers their email address is automatically entered into the sweepstakes. For more information about the Matchmaker sweepstakes, please see the Official Rules.
________________________________________________________________________________

About Cameta Camera

Cameta Camera is a leading retailer of digital cameras and accessories, and an Authorized USA Dealer of all major brands of photography equipment. Based in Amityville, New York, Cameta has been committed to providing excellent product selection, low prices and exceptional customer service since 1983.

About Lela

Lela (http://www.lelaknows.com) is the first online shopping assistant that matches people to products using a unique and intuitive technology platform. Lela’s Intelligent MatchTM analyzes a shopper’s personality from a short quiz to discover tastes, lifestyle, values and budget. The Intelligent MatchTM then custom curates a product listing with individualized ratings. The result is a truly meaningful shopping experience.