By: Lauren Goode. April 21, 2014 (http://recode.net)
It’s a well-reported trend: The digital camera market is getting hit hard by smartphones.
And yet, after looking at another set of dim, noisy smartphone photos from a wedding reception last weekend, I can’t help but think there are still situations in which a digital camera — or at the least, a more powerful sensor — is a good thing.
It’s those scenarios that Lumoid wants to capitalize on. Lumoid is a new camera-rental company that’s targeting wedding-goers, new parents, vacationers and photo hobbyists. Its prices range from $5 to $25 per day per item, except for accessories, which are listed for purchase.