Why Buy a Digital Camera When You Can Rent?

By: Lauren Goode. April 21, 2014 (http://recode.net)

It’s a well-reported trend: The digital camera market is getting hit hard by smartphones.

And yet, after looking at another set of dim, noisy smartphone photos from a wedding reception last weekend, I can’t help but think there are still situations in which a digital camera — or at the least, a more powerful sensor — is a good thing.

It’s those scenarios that Lumoid wants to capitalize on. Lumoid is a new camera-rental company that’s targeting wedding-goers, new parents, vacationers and photo hobbyists. Its prices range from $5 to $25 per day per item, except for accessories, which are listed for purchase.

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