June 6, 2013 (http://www.brisbanetimes.com.au)
We’ve already rounded up the top smartphone cameras, but are they good enough to replace your point-and-shoot digital camera? Jenneth Orantia finds out.
A couple of years ago, Olympus’ digital imaging unit set up a guerilla ad campaign specifically to trash talk smartphone cameras. Among the zingers it included as slogans were, “If your camera also sends text messages, that will explain why your photos are rubbish”, and “A camera phone is to photography what two-minute noodles are to cooking”.
A phone isn’t a camera – it’s a device that does multiple things.
John Young, Nikon
Olympus even went so far as to register the getarealcamera.com domain name, which redirected back to the company’s main website.