Digital Compact Camera Nikon COOLPIX P600/P530/P340

Multi-functional models, one offering 42x optical zoom and one offering 60x optical zoom, the highest zoom ratio in COOLPIX history
A model equipped with a large 1/1.7-inch backside illumination CMOS sensor and a fast lens with a maximum aperture of f/1.8

TOKYO – Nikon Corporation is pleased to announce the release of three new COOLPIX P-series models, the P600, P530, and P340. The COOLPIX P series is a line of multi-functional, high-performance compact digital cameras that enable full-scale photography.

Nikon P600

Nikon P600

Nikon P530

Nikon P530

The P600 and P530 are compact models equipped with high zoom-ratio lenses that support capture of a wide variety of scenes with a single camera. Despite being equipped with a 60x (up to 120x*1 with Dynamic Fine Zoom) optical zoom NIKKOR lens offering the highest zoom ratio in COOLPIX history with coverage of a broad range of angles of view, from the wide-angle 24mm to super-telephoto 1440mm (equivalent focal lengths in 35mm [135] format), the P600 is very compact. The NIKKOR lens built into the P600 is also the first COOLPIX lens for which a super ED lens element has been adopted for superior image quality. The P530 is equipped with a 42x (up to 84x*1 with Dynamic Fine Zoom) optical zoom NIKKOR lens that covers a broad range of angles of view from wide-angle 24mm to super-telephoto 1000mm (equivalent focal lengths in 35mm [135] format), and a high-resolution, 3-inch, approximately 921k-dot TFT LCD monitor with wide viewing angle. New scene modes, Moon and Bird-watching, have been added to both of these models, allowing users to easily enjoy super-telephoto photography. In addition, these cameras are equipped with a high-performance lens-shift vibration reduction (VR) function that offers camera shake compensation equivalent to a shutter speed 3.5-stops*2 faster and an Active option for effective reduction of blur caused by camera shake with recording of still images and movies. Offering faster AF and a shorter shooting time lag, these cameras ensure capture of the desired moment with quick and nimble focusing. On its own, each of these compact cameras is packed with advanced functions that support photography of a wide variety of scenes, from super-telephoto to wide-angle and macro photography.

Nikon P340

Nikon P340

The P340 features a simple, refined design, and its combination of a fast lens with a maximum aperture of f/1.8 and large, 1/1.7-inch backside illumination CMOS sensor achieves superior rendering characteristics. It is equipped with a 5x (up to 10x*1 with Dynamic Fine Zoom) optical zoom NIKKOR lens that covers the wide-angle 24mm to telephoto 120mm range of angles of view (equivalent focal lengths in 35mm [135] format) that also enables macro photography as close as 2 cm to the lens. It offers superior operation with adoption of a control ring around the lens barrel, to which a variety of functions can be assigned, and which can be used to fine-tune effects applied in scene modes and Special Effects mode.

In addition, the P600 and P340 offer built-in Wi-Fi® that can be used to easily transfer photos to a smart device for sharing with others*3. This allows users to enjoy connecting with others through their photos after they are taken.

  • *1At the maximum image size.
  • *2Measured at approximately 350mm (equivalent in 35mm [135] format) in accordance with CIPA standards.
  • *3The Wireless Mobile Utility app must first be installed on the smart device (the app can be downloaded free of charge from the smart device’s app store), and Wi-Fi® connection settings must be applied before image transfer is possible.

Full article at source>

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Five Cyber-shots debut including 50x zoom Sony HX400V, the RX10 alternative for the budget-minded

By: Mike Tomkins February 11, 2014 (

Sony has just lanched five new Cyber-shot camera models for the CP+ tradeshow in Japan. The Sony HX400V ultrazoom is the most fully-featured, while the Sony H400 and Sony H300 pare down on features and cost. The Sony WX350 puts a big lens in a pocket camera, and the Sony W800 focuses on photographers for whom a bank balance is the big decider.

Let’s start with the most interesting of the group. Did you feel a tingling in your wallet when Sony announced its RX10 large-sensor, long-zoom camera, but you just couldn’t justify the cost? If so, the company’s hoping you’ll be willing to forgo the lustworthy sensor and lens pairing of that camera, in favor of the just-announced HX400 ultrazoom. With similarly SLR-like styling, the 20.4-megapixel Sony HX400V is aimed at photographers who’re still looking for a reasonably sophisticated feature set, but who don’t want the bulk and complexity of interchangeable lenses or the cost and relatively more limited zoom range of the enthusiast-friendly flagship.

Full article and pictures at the source>

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New Olympus® SP-100 Is a Super Zoom with an Eagle’s Eye for capturing distant action


The SP-100 Is the First Camera with a Built-In Dot-Sight* for Easy Framing, Electronic Viewfinder, Improved Grip and Refined Controls for Outstanding Telephoto Results

Olympus SP-100 Ultra Zoom Camera

Olympus SP-100 Ultra Zoom Camera

CENTER VALLEY, Pa., January 29, 2014 — Olympus introduces a breakthrough in its Ultra Zoom camera line-up with the new STYLUS® SP-100, the world’s first-ever camera with a built-in dot-sight*, enabling you to easily track moving subjects, like a soccer game or a flying bird. This technology will allow you to record smoother videos and will help you to not lose sight of your subject. Once the subject is still, then you can frame and shoot. The dot-sight combines with the SP-100’s newly developed 24-1200mm** 50x optical Ultra Zoom lens, or 2400mm 100x Super Resolution zoom, for capturing detailed shots of moving, distant subjects.

The SP-100’s dot-sight is mounted just above the built-in high-resolution, 920,000-dot, bright LCD Electronic View Finder and helps the user keep the subject in the frame by offering a wide-angle view of the scene on its semitransparent mirror. The dot-sight stows away for portability and pops up immediately to easily track any subject without the need to adjust the zoom, so the shooter never has to miss another image by having to retrace and compose. Olympus carefully designed the location of the EVF and the shape of the eyepiece for minimal contact between the photographer’s face and the camera body, giving even greater ease of shooting.

The high-performance optics combine with a 16-Megapixel BSI CMOS sensor and a next-generation TruePic VII processor to get the very best out of every shot, regardless of lighting conditions or subject movement. The SP-100’s powerful lens shift image stabilization mechanism significantly reduces camera shake even at the highest zoom. Image stabilization is also effective in the Super Macro function when approaching subjects as close as 1 centimeter, even with the 50x optical zoom.

A new focus-limit button lets users focus only in a set range when turned on, and focus only in the distance when set to off. The SP-100 is also equipped with an AF lock feature and manual focusing. A full range of shooting manual modes (P/A/S/M) is also available for customization of exposure parameters like ISO, shutter speed and aperture via the sub dial. The deep grip provides optimal handling during shooting, while the quick-response, single-finger-operation control dial optimizes fast shooting when using the high-resolution electronic viewfinder. The camera includes an additional zoom lever on the left side of the lens, enabling users to hold the camera securely like a DSLR for left-thumb operation of the zoom while operating the shutter button with the right index finger.

The SP-100 captures video with natural motion in smooth 60p recording at 60 frames per second in full HD (1080) and high-speed recording (HS120fps with resolution of 640×480, or HS240fps with 320×240). The Multi-Motion Movie image stabilization compensates for blurring that occurs when shooting video while walking or panning across a scene.

Users can add additional creative expression through eleven available Art Filters that can also be used when shooting Full HD movies. The optional Toshiba FlashAir™ card connects the camera to a Wi-Fi-enabled smartphone or PC to easily import, view and share images.

* As of Janaury 29, 2014
**35mm equivalent

U.S. Pricing and Availability
The Olympus STYLUS SP-100 will be available in March, 2014.
Estimated Street Price:
$399.99 (Available in Black)

To find out more about the SP-100, and for a complete list of specifications, visit the Olympus website at:

Journalists interested in more information about the Olympus SP-100, review unit and high-resolution images should contact Elin Boman, Mullen, at, or Jennifer Colucci, Olympus Imaging America Inc., at, or visit

Olympus Imaging America Inc. is a leading provider of digital imaging and audio technology solutions, noted for their precision optics and ground-breaking technologies.

For more than 90 years, Olympus has innovated and developed best-in-class products that expand the boundaries of product design and functionality, empowering consumers and professionals alike to capture their stories. These include:

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Specifications and design are subject to change without any notice or obligation on the part of the manufacturer.

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©2014 Olympus Imaging America Inc

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